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Zineb Bennouna is currently working at LafargeHolcim Maroc as the Directrice RSE, Innovation sociale & Communication, where Zineb is responsible for leading the Global Innovation Strategy. With previous experience at Lydec as the Directrice adjointe Communication, Développement Durable et Innovation and Senior Marketing Project Manager, Zineb has a strong background in customer segmentation and innovation programs. Prior to that, Zineb worked as a Consultant at Groupe Sunergia, specializing in quantitative and qualitative studies. Zineb holds a Mastere in Leadership et Innovation from CentraleSupélec and a Master's degree in Marketing and Communication from Groupe ISCAE.