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Ksenia Makarova is a seasoned marketing professional with extensive experience in product marketing, communication, and public relations. Currently serving as a Product Marketing Manager at IT company Lad since October 2021, Ksenia specializes in market research and product positioning. Prior to this role, Ksenia held the position of Head Of Communication at iCluster, focusing on IT market research and partner communication. Ksenia's background also includes a role as a Marketing Specialist at UXPressia Academy, where responsibilities involved user engagement and marketing strategy development, and a significant tenure at Marketing Centre that encompassed both Head of PR practice and Public Relations Account Manager, emphasizing communication strategies and media relations. Ksenia's academic foundation was established at State University of Nizhni Novgorod named after N.I. Lobachevsky, where studies were completed between September 2006 and June 2011.