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Verena Back is a Senior Customer Experience Manager at Lacoste. Prior to this role, Verena worked as a Senior Event & Marketing Manager at REPUBLIC Marketing & Media Solutions. Verena also has extensive experience as an Event-Manager at PRADA Germany GmbH, where Verena was responsible for event planning, marketing, and client relationship management for various countries. Verena holds Bachelor's degrees in Mehrsprachige Kommunikation and Modern Foreign Languages, showcasing their expertise in communication.