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Alicia Girot currently serves as the Digital Director for the EMEA region at Lacoste, where responsibilities include overseeing digital strategy and P&L management with a team of 50, handling digital flagship projects, e-retail, omnichannel services, digital marketing, customer service, and digital operations. Alicia has a proven track record of driving e-commerce performance, having previously increased Lacoste's e-commerce sales significantly as the Global e-commerce Director. Prior experience includes the role of Monetization Director at Groupe Casino, where the monetization of applications and digital services was initiated and expanded, and managing partnerships at Jumia Group, fostering strategic collaborations and operational synergies. Alicia's early career included consulting roles at Roland Berger and Accenture, following an education in Management, Strategy, and Finance at ESSEC Business School.