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Michelle is a runner. She runs around various trails and running paths in the Twin Cities where she lives with her husband Todd. She runs 10-mile races each summer with family and friends. No longer chasing two young daughters around, she runs to keep up with them as young adults. And now she runs our Strategic Services group – having recently returned to The Lacek Group from a senior marketing position at Thompson Reuters – helping create more innovative customer engagement programs and sustainable revenue for all our clients. Over her many years at TLG, Michelle has developed and run loyalty program engagements that include the award-winning Starwood Preferred Guest program, Ford Owner Advantage Rewards, and US Bank FlexPerks. But where she enjoys running around in Spain, where she’s a fully engaged customer and loves to contribute plenty of revenue herself.