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Macarena Echeverria is a seasoned professional with extensive experience in digital marketing and product management across various sectors, including medical devices and consumer electronics. Currently serving as a Digital Marketing specialist at LABPLAS and as an eShop Manager at Espace Izando, Macarena has demonstrated expertise in market analysis, campaign optimization, and customer segmentation. Previous roles include Project Coordinator at GenerationEcom and Digital Marketing Specialist at M.F.B.B, where Macarena developed strategic marketing plans and utilized tools like Google AdWords and Analytics. Academic credentials include multiple master's degrees in Molecular Biophysics and Business Intelligence from Sorbonne University and ESIEE Paris.