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Florent COEFFEC is an accomplished professional with extensive experience in marketing and commercial management. Currently serving as the Directeur Général at La Trinitaine since August 2015, Florent has held various leadership roles including Directeur commercial et marketing and Directeur commercial. Prior to this, Florent worked at Harris Briochin from April 2006 to August 2015 as Responsable marketing et développement commercial, Chef de produit-Category Manager, and Assistant Marketing. Florent's academic credentials include a Mastère Spécialisé in Management d’une Unité Stratégique from HEC Paris (2019-2020), a Master's degree in Marketing from ESCP Business School (2007-2009), and a DU in Affaires Européennes et Internationales, Ciencias Economicas y Empresariales from Universidad de Cádiz (2004-2005).