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Layla Solak is an experienced Web Analytics Specialist currently employed at La Moda since January 2023, providing strategic support across various teams, including Marketing and UX, through data-driven performance analysis. Previous experience includes a role at Grupo Boticário from May 2021 to January 2023, where Layla focused on consumer behavior analysis and automation of reports using BI tools. Earlier positions include Senior Data Analyst at Íonz and Data Analyst at Nerdweb, along with internships in engineering and quality inspection. Layla holds an Executive MBA in Data Engineering from FIAP and a bachelor's degree in Production Engineering from UNIFACEAR, complemented by a Green Belt in Project Management.