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The Ecommerce and Merchandise Team at La Jolla Group is responsible for optimizing online sales channels and managing product assortments for brands like O’Neill, Spiritual Gangster, PSD, and Hang Ten. The team ensures that the right products are available online, analyzes consumer trends, and makes strategic decisions to enhance the shopping experience and maximize revenue. Through data-driven analysis and innovative merchandising strategies, they support the company’s goal of operational excellence and brand growth.