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Estelle Kressmann has been serving as the Directrice Marketing & Communication at La Foir'Fouille since February 2009, where responsibilities include defining brand positioning, managing national communication efforts across various media, developing digital strategies to drive store traffic, and launching customer loyalty programs. Kressmann leads a team of 24 and collaborates closely with a network of 200 franchisee stores. Prior to this role, Kressmann held the position of Marketing Manager for Univers Décoration at Castorama for a brief period in 2008 and worked at Carrefour Switzerland from 2000 to 2008 as Non Food Marketing Manager and in the Leisure Department. Kressmann is an alumna of ESSEC Business School, having completed studies between 1992 and 1996.