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Tamara M. Viterales is currently working as a Supervisora de Planning at La Familia, with a background in strategic planning, digital strategy, and creative branding. Tamara has also worked as a Growth Strategist at BERLÍN SCL, where Tamara focused on data analysis and brand ecosystem integration. Prior to that, Tamara held roles in strategic planning and media planning at companies like Dimitri Global and Inbrax. Throughout their career, Tamara has developed expertise in creating marketing and communication strategies, as well as brand development and analysis. Tamara has a strong educational background with a Master's degree in corporate communication, and various diplomas and degrees in communication and marketing.