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Thomas Karolak is an accomplished entrepreneur and executive with extensive experience in digital transformation and strategic development across various media organizations. As the Founder and CEO of Parsk since January 2021, Thomas Karolak champions alignment in vision and strategy to enhance customer experience. In March 2024, Thomas Karolak became the Director of Development and Co-Director at La Croix, overseeing the brand's growth and innovation strategies, particularly in digital formats. Previously, as Chief Digital Officer at Les Echos (2017-2020), Thomas Karolak led the organization through significant digital changes and managed diverse teams across multiple functions. Earlier roles include General Director at RTLnet, where Thomas Karolak initiated the Digital Renaissance project, and various management positions at Groupe TF1, Vivendi, and M6 Web, focusing on content strategy, marketing, and digital services. Thomas Karolak holds a Master's degree in Media from EFAP.