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Joanne Tsai Ebbetts is an accomplished General Manager with extensive experience in the loyalty and fashion sectors. Currently leading L-founders of loyalty since March 2020, Joanne previously served as General Manager at BrandLoyalty from April 2013 to December 2018, where responsibilities included driving profitability and building strategic relationships with major retailers. Joanne's earlier roles include General Manager at J-TOP Fashion Inc., managing well-known fashion brands and a beauty e-commerce platform, and Assistant Director at Eastern Multimedia Group, where contributions included establishing a home shopping network in China and leading marketing efforts for American branches. Joanne's career also includes positions with Shangri-La Hotels and Resorts and Acer, along with an MBA in International Business from USC Marshall School of Business.