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Giuseppina Navarretta is an accomplished professional in the field of sales and marketing, currently serving as the Sales and Concept Director for the Entertainment Business Unit at L - founders of loyalty since October 2020. In this role, Giuseppina leads a multicultural team across the UK, Netherlands, Italy, and France, focusing on innovative reward and loyalty programs. Prior experience includes key positions at Eu.promotions Srl as Head of Client Marketer and Community, as well as at Planeta Junior Italia, where Giuseppina held several roles including Business Development Manager for Special Projects in Europe. Giuseppina's background also includes notable positions in licensing and brand management at companies such as Backstage srl, Giochi Preziosi, and Warner Bros. Consumer Products. Educational qualifications include a Bachelor of Economics from Università Bocconi and a Diploma Maturità Scientifica from Liceo Scientifico Statale.