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Bas Scheer is a seasoned professional with expertise in data analysis and business analytics, currently serving as Founder and Master Data Analyst at L, where loyalty programs are developed for the retail sector. Prior experience includes a role as Business Analyst at CM.com, focusing on financial planning and expenditure reporting, and a Research Internship at PwC Nederland, which contributed to a master thesis on cybersecurity in healthcare. Bas has also held positions in project assistance and quality assurance at CM.com and played field hockey at HC Tilburg and Hockeyclub Den Bosch. Educationally, Bas holds a Master of Science in Information Management from Tilburg University and a Bachelor of Business Administration from the Johan Cruyff Academy at Fontys University of Applied Sciences.