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Arjan Shinwari is a seasoned professional with extensive experience in Salesforce consultancy and team leadership. Currently serving as the Founder and Salesforce Administrator at L - founders of loyalty since September 2023, Arjan previously worked as a Salesforce Consultant for Gen25, specializing in Sales Cloud, Service Cloud, and Marketing Cloud. Prior roles include Senior Advisor for Daily Contacts at ABN AMRO Bank N.V., where responsibilities encompassed coaching and advising in a contact center environment, and Team Lead at Opvallers, managing promotional sales teams. Arjan holds a Bachelor of Business Administration from Fontys University of Applied Sciences, a minor in Spanish Language and Culture from Radboud University, and completed coursework in Innovation Management at Open Universiteit.