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Ricardo Vazquez is an experienced beverage industry professional with a strong background in sales and management. Currently serving as General Manager and Head of Non-Alc at L&F Distributors since December 2020, Vazquez previously held key leadership roles at PepsiCo as Director of Retail Sales for the South Division and GM Market Director from August 2018 to December 2020. Prior to that, Vazquez amassed significant experience at The Coca-Cola Company from 2010 to 2018 in various capacities, including Director of Sales for Small and Large Formats. Earlier in their career, Vazquez worked as District Manager for Fine Wine at Republic National Distributing Company from 2008 to 2010. Vazquez holds a Bachelor's degree in Economics from The University of Texas at Austin, completed in 2003, and a high school diploma from St. Stephen's Episcopal School, earned in 1999.