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Anisha Panigrahi is a seasoned marketing professional with extensive experience in account-based marketing (ABM) and demand generation. Currently serving as the Lead II in the ABM Center of Excellence at Kyndryl, Anisha focuses on leveraging customer intelligence to enhance digital engagement strategies. Previously, Anisha held significant roles at KNOLSKAPE, where responsibilities included leading the Global ABM Strategy and creating a go-to-market strategy to boost brand awareness across multiple regions. Anisha's background also includes leading a successful ABM team at HighRadius, where strategies achieved 100% of year-over-year targets. Anisha's educational background features an Executive Programme in General Management from the Indian Institute of Management, Calcutta, and a Bachelor of Technology in Information Technology from Kalinga Institute of Industrial Technology.