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Sabine van Velsen-Knobbout is an accomplished professional with extensive experience in customer experience, digital transformation, and strategic marketing. Currently serving as the Lead XCM & Service at KWF Kankerbestrijding, Sabine focuses on enhancing customer interactions to foster a deeper connection with the organization. Prior to this role, Sabine held positions as Vasco Consultant, Commercial Director, and CX specialist at Vasco Consult, where responsibilities included implementing business improvements and overseeing digital change projects. Sabine's background includes leadership roles at Schiphol, IAB Nederland, Google, Comscore, Inc., and Antwoordservice Nederland, contributing significantly to customer insights, digital marketing, and analytics in various industries. Sabine holds a Master's degree in Communication Science from the University of Amsterdam.