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Gemma van den Boog is an experienced communication professional currently serving as a spokesperson for Rookvrije Generatie since January 2024, focusing on preventing children from smoking. Since March 2020, Gemma has also been a spokesperson for KWF Kankerbestrijding, where responsibilities include managing diverse communication and fundraising campaigns. Prior roles include Senior Communications Advisor at IUCN NL, Communications Advisor and Employee at SWOCC, and various positions at Cohn & Wolfe, where skills in media relations and public relations were developed. Gemma holds a Master of Science in Communication Science from the University of Amsterdam and a Bachelor's degree in Communication and Information Sciences from Vrije Universiteit Amsterdam.