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Arthur Costa, a User Acquisition Manager at Kwalee, is highly experienced in analyzing and optimizing ad campaigns to maximize effectiveness. With a background as a User Acquisition Analyst I at Afterverse and Marketing Analyst at Boa Comunicação, Arthur has a strong foundation in managing UA campaigns, developing strategic actions between teams, and creating performance media plans. With a Bachelor's degree in Advertising and Propaganda from Universidade Tiradentes-Unit, Arthur is well-equipped to excel in the field of marketing and user acquisition.