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Kelly Allison is the Founder and CEO of KVA, where she leads the way in commercial applications of new technology such as the Metaverse and Web 3.0, with a particular focus on the healthcare industry. Her work inspires positive change and patient outcomes through technology and employee engagement initiatives. Kelly collaborates with client partners for their digital transformation, pushing the boundaries of technology and creating immersive content in VR/AR and Mixed Reality. With experience in various digital design and consultancy roles, Kelly brings innovative strategies to major brands in the UK, EU, and global markets. She holds a BA in Graphic Design from Leeds Beckett University.