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José L. has a diverse work experience spanning various industries and roles. José started their career as a Coordinador de campaña at Jaque al Rey in 2008, where they coordinated the "Sinaloa, The Finest" campaign at the International Boston Seafood Show in the USA. José also unified the image of shrimp companies, established direct contacts with distributors and restaurant owners, and created a logo for the identification and quotation of Sinaloa wild shrimp in the international market.

In 2009, José worked as a Coordinador de Relaciones Públicas at Massideas, where they were responsible for coordinating public relations activities.

From 2010 to 2012, José served as an Ejecutivo Comercial at Revista Istmo, where they handled commercial activities.

José then became the Gerente de mercadotecnia at OCESA división Teatro from March 2012 to November 2012, where they managed marketing activities.

From November 2012 to July 2013, José worked as an Ejecutivo de cuenta at Ache Producciones, handling account management responsibilities.

José joined American Express Corporate México in July 2013 as an Ejecutivo comercial. José successfully managed and developed a high-level client portfolio, maintained a 100% activation rate of sold cards within 4 months, achieved a cancellation rate of less than 0.2% annually and generated 90% of clients through recommendations and referrals. José also maintained an average billing above 200% of the expected amount per card.

José then served as a North America Project Executive at marcus evans Group from August 2016 to November 2017.

From November 2017 to February 2019, they worked as an Account Manager - SEO, Facebook & Google Ads at Digitalina Agencia SEO para PyMEs, where they optimized lead conversion cost, increased organic visits for a website, and contributed to a significant increase in online transactions.

José's most recent role is as a Digital Marketing Manager at kubo.financiero, starting in February 2019. In this role, they have achieved remarkable results, including a substantial increase in organic traffic and lead conversions, as well as doubling leads with the same budget by restructuring Google Ads campaigns and landing pages.

Overall, José has demonstrated expertise in various areas, including digital marketing, account management, project execution, and commercial operations.

From 2004 to 2008, José L. attended the Universidad Panamericana, where they obtained a Licenciatura degree in Comunicación. In 2006, they briefly studied Business Innovation at Zeppelin University in Friedrichshafen. Additionally, in November 2017, they received a certification in Search Marketing from Simulador de Vuelo. La Escuela de Creativos.