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Dereck Messana is an experienced sales professional with a strong background in digital and traditional advertising. Currently serving as Digital Sales Manager at KTLA since July 2020, Messana previously held the position of West Coast Director of OTT/CTV Advertising Sales at Sinclair Digital from August 2018 to July 2020. Prior to that, Messana was the Director of Sales/General Manager at Spectrum Reach (formerly Time Warner Cable Media)-ADLINK for over a decade, leading sales efforts for a major interconnect and overseeing a sales team. Additional roles include Director of Sales at NCC Media, where oversight of Hispanic spot cable sales for the West Coast Region was central, and Senior Account Executive at Univision Communications Inc., where new business was developed for a newly launched station. Messana began a career in sales at Seltel-Millennium TV Sales, managing a team representing numerous Paramount-owned stations. Messana holds a Bachelor of Arts in Communications from the University of Southern California.