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Boris Vildósola Bustos has extensive experience in marketing and management, currently serving as the Managing Director at Kruizinga.nl since July 2019. Previously, Boris was the Director and Head of Marketing at Manutan from October 2015 to June 2019, focusing on digital transformation and customer loyalty. Prior roles include Director of Marketing for Staples Europe, where Boris led the establishment of a B2B marketing organization and data-driven strategies, and Director of Marketing at Corporate Express, emphasizing customer-centric marketing and profitable growth. Early career positions included managerial roles at Veenman, where Boris focused on communications and sales. Boris holds a Master's degree in International Business from the University of New Hampshire and a BA in International Management from Amsterdam University of Applied Sciences.