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Amar Goel is a seasoned entrepreneur with extensive experience in the technology and advertising sectors. As Co-founder and CEO of Bito since August 2021, Amar is driving innovations to enhance developer productivity through GenAI. Previously, Amar founded and serves as Chairman of PubMatic, a leading programmatic advertising platform, which revolutionized ad revenue optimization. Amar also held leadership roles at Komli Media as Founder and CEO, establishing a premier media technology company in Asia Pacific. Additional experience includes positions at Microsoft/MSN, McKinsey, and Chipshot.com, the latter founded by Amar as one of the earliest successful e-commerce platforms. Educational qualifications include a Bachelor's and Master's degree from Harvard University in Economics and Computer Science, respectively.