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Afshan Shahid Siddique is an experienced professional in the field of People and Culture, currently serving as Lead and Business Partner at Krave Mart since December 2021. In this role, Afshan has managed full-cycle recruitment processes for over 85 candidates across various departments including Finance, Marketing, and Technology, while developing a strong candidate pool through platforms like LinkedIn and Rozee. Prior experience includes a position as Human Resource Associate at TRAX, where Afshan spearheaded recruitment marketing and formulated effective recruitment plans, as well as internships at TRAX and Gul Ahmed Textile Mills Limited, focusing on sourcing talent and managing HR operations.