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Sarah Parmenter is a seasoned design professional with extensive experience in the digital and creative industries. Currently serving as Senior Design Manager at Kraken Digital Asset Exchange since February 2022, Sarah leads the Web team to enhance the visual and user experience of kraken.com. Prior roles include Design Manager at Kraken, Public Speaker for An Event Apart, and Designer & Adobe Insider for Adobe XD. As a founder of Blushbar, Sarah successfully integrated technology and graphic design into traditional salon services, and as the founder of You Know Who, worked with notable clients such as Apple and Adobe. Previous design leadership positions at Fahlo and Bkstg focused on monetizing social media strategies for major artists, complemented by design roles at Apple and PixelMags Inc. Sarah's educational background includes attendance at St. Hildas School from 1986 to 2000.