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Gisele Rocha is an experienced change management professional with a strong background in leading organizational transformations across various sectors. Currently serving as a Senior Manager for Organizational Change Management at Kraft Heinz, Gisele oversees the implementation of the Central Finance multi-year strategy. Previously, Gisele was a Senior Project & Change Manager at Dyson, where responsibilities included defining change management strategies for digital transformation programs across multiple business functions. Gisele also held the role of National Project Manager at the Royal Australian College of General Practitioners, directing a $5 million national digital transformation eHealth program. A proven leader in change management initiatives, Gisele's career includes roles in change management consulting, project management, and research administration, complemented by an extensive educational background in business administration, human services, and project management.