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Abitha Pathmanathan

Senior Brand Manager at Kraft Heinz

Abitha Pathmanathan is a seasoned marketing professional with extensive experience in brand management across leading companies. Currently serving as a Senior Brand Manager at The Kraft Heinz Company since August 2022, Abitha previously held multiple roles at Unilever from January 2014 to July 2022, including Senior Brand Manager for Sunlight and Knorr, where significant contributions led to double-digit growth in the Knorr portfolio in Sri Lanka. Abitha also managed key product relaunches for Surf Excel and developed successful strategies for various other brands, enhancing market presence through in-depth consumer understanding and tailored marketing initiatives. Abitha holds a Bachelor of Business Administration in Marketing from the University of Colombo and an ACMA, CGMA qualification from The Chartered Institute of Management Accountants.

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