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Jorn Terpstra has extensive experience in optimizing online customer journeys, currently serving as a CRO specialist at KPN since October 2010. In previous roles, Jorn was responsible for content management, focusing on the creation, management, and optimization of online content for kpn.com, and provided insights from a customer perspective to support various business projects. Additionally, Jorn has a background as a design intern at Media Support Asia, where the writing and design of magazine content were key responsibilities. Educational qualifications include a Bachelor's degree in Communicatiesystemen with a focus on multimedia and design from Hanze, ongoing studies in front-end web development at Treehouse, and a PRINCE2 Foundation certification from EXIN.