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David Asch is the Founder of 10xPrinciples, providing guidance to tech companies transitioning from startup to mid-stage since January 2019. As an experienced technology leader, David has held various key roles, including Acting CTO at KoolSpan, Inc. and Acting COO at Euler Tools. Previously, David served as Strategic Advisor at Sentrana and VP of Product Development at Decisiv, Inc., where responsibilities involved leading software development teams, managing cloud migrations, and enhancing product analytics capabilities. David's extensive career includes leadership positions at Sentrana Inc., VISION CHAIN, INC, Descartes Systems Group, and Roadshow International, Inc., showcasing a strong focus on software engineering, team management, and product innovation. David holds a BA in Mathematics from Oberlin College.