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Walter has inspired the world¡¯s leading brands on the importance of purpose and stakeholder value in order to drive sustainable growth. In his current role as Senior Vice President of Marketing EMEA at The Coca-Cola Company, Walter is leading an ambitious transformation of the marketing and innovation agenda and capabilities. During his 28 years career he has been working in consultancy, marketing and advertising in 4 continents. He led the global creative strategy, content and design function at Unilever as VP of Global Marketing, after starting his career at JW Thompson in strategic planning. Walter also has successful experience as an entrepreneur, founding and running his own branding and innovation consultant firm with offices in Brazil, Mexico and Argentina.