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Giuseppe Lapenta is a seasoned marketing professional currently serving as the Marketing Director for Wrangler EMEA at Kontoor Brands, Inc. since June 2023. Prior to this role, Giuseppe spent nearly a decade at VF Corporation, progressing from Trade Marketing Manager for Dickies Life EMEA to Senior Marketing Manager for Dickies EMEA. Giuseppe's earlier career includes multiple marketing positions at SPY, culminating as European Sales & Marketing Manager, alongside experiences as European Marketing Manager and European Sports Marketing Manager. Giuseppe's extensive background in marketing and brand management spans over 17 years across various renowned brands.