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Belinda Cheung is an accomplished professional in licensing and business development, currently serving as the Senior Licensing Manager at Kontoor Brands, Inc. since May 2021, where responsibilities include heading Licensing in the Asia Pacific region and overseeing retail and wholesale operations in Hong Kong. Prior experience includes roles as Licensing Manager at VF Asia Pacific, with oversight of brands such as Lee, Wrangler, and Rock & Republic, and various positions at VF Jeanswear and Sanrio Wave Hong Kong Co., Ltd., focusing on licensing and promotion across multiple Asia Pacific markets. Additionally, Belinda has a background in operations with Gucci Group and experience in licensing management with Perry Ellis International and VF Asia Ltd.