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Will Lawes serves as the PR Lead for EMEA at Konami Digital Entertainment since September 2024, after four years as Senior Account Manager at Bastion, where responsibilities included leading integrated campaigns across various media platforms and overseeing product launches. Prior to this, Will was Head of Publicity at Dispersion PR and played a significant role in establishing the agency in electronic music promotion while managing global campaigns for key clients. Additional experience includes freelance writing for notable publications and roles in PR management at Guerilla Agency and Kittball Records. Will began a career in public relations after earning a BA in Journalism from the University of the West of England.