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Natty Hoffman has led finance and operations for venture backed technology companies. She was most recently the COO/CFO of Prattle Analytics, a FinTech startup automating investment research. Previously, she worked at IBM as client manager of global IT operations for an international custodial bank, and as a software consultant for financial services companies. Natty holds an MBA from the Rotman School of Management – University of Toronto, and undergraduate degrees in finance and journalism from the University of Massachusetts. Prior to college, Natty served in the Israeli military as a boot camp commander.