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Dea Peni Larasati has a background in analytics and data management, with experience in roles such as Analytics Manager, Senior Big Data Analyst, and Business Intelligence Analyst in various companies like KoinWorks, GTech Digital Asia, SehatQ, and RedDoorz. Dea Peni holds a Bachelor's degree in Economics from Atma Jaya Catholic University of Indonesia. Their responsibilities include defining data product strategies, analyzing and interpreting analytics data, and delivering insights for digital marketing strategies.