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Beth Heinkel possesses extensive experience in marketing and customer loyalty within the retail sector, currently serving at Kohl's since January 2012 in various roles, including Assistant Manager for Customer Loyalty Marketing and Integrated Audience Planning, and Personalization Planner, focusing on audience growth and lifecycle strategies. Previously, Beth contributed as a Senior Category Marketing Strategy Coordinator across several categories, including Men’s and Active apparel, and as a Category & Brand Marketing Coordinator in Beauty, Jewelry, and Accessories. Earlier roles included a Social Media Intern position at the Cancer Support Community Greater Milwaukee, where Beth developed social media content and a marketing campaign, and a Marketing & Advertising Intern role at Boucher Automotive Group, where market research and community event coordination were key responsibilities. Beth holds a Bachelor of Science degree in Journalism with an advertising emphasis from the University of Wisconsin Oshkosh.