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Gabriella Holm has worked in the marketing and event industry for over 10 years. Gabriella began their career in 2004 as a Sales Manager at Sigges Shop, where they were responsible for the entire store while managing junior staff. In 2011, they worked as a Customer Service Representative at IKEA Group. In 2009, they worked as a Travel Guide at Solresor, where they were responsible for meeting and greeting new travellers upon arrival, public speaking to approximately 100 people on a weekly basis, and planning, organizing, and hosting guided tours. In 2015, they were a Junior Project Manager at Cous Event & Kommunikation. In 2016, they were a Project Executive at MCCGLC. In 2018, they were a Project and Event Coordinator at Advidi, where they were part of a marketing team and ultimately responsible for keeping projects together and meeting deadlines and budgets. Gabriella also planned and managed all events, coordinated details of events, came up with creative concepts for event enhancement, built and maintained relationships with suppliers, and was responsible for expenses reports for the Marketing and Sales Team. In 2019, they were a Planner and Administrative Manager at Rockit Entertainment / Electric Park Festival. Currently, they are a Marketing Project Manager and Workplace and Event Coordinator at Kognity.

Gabriella Holm attended Uppsala University from 2011 to 2015, where they earned a Bachelor's degree in Communication and Media.