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Jay Mandel is a seasoned brand marketing expert with extensive experience in coaching, academia, and corporate leadership. Currently serving as a Brand Coach at Jay Mandel, Your Brand Coach, Jay specializes in helping individuals and brands create meaningful connections through core values and compelling narratives. As an Adjunct Professor at both Fairfield University and Kent State University, Jay imparts knowledge in digital marketing and market research, emphasizing student engagement and real-world applications. As the Founder of the Marketing Accountability Council, Jay fosters open dialogue in the marketing industry. Jay's authorship includes the book "Brand Strategy in Three Steps," and previous roles include high-level marketing positions at IBM and Mastercard. Jay holds a Master's degree in Strategic Communications from Columbia University and a Bachelor's degree in Marketing from Syracuse University.