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Heidi Mamer is an accomplished marketing professional with extensive experience in brand and product marketing, currently serving as Lead of Brand & Product Marketing at Rakuten Kobo Inc. since November 2024. Prior to this role, Mamer held various positions at Citizen Relations from April 2016 to October 2024, including Senior Vice President of Global Operations and Vice President of Integrated Communications. Mamer's career also encompasses leadership roles at notable agencies such as Cossette, TAXI, Grip Limited, Grey Canada, Digital Cement, and Goodwill Industries, with a strong track record of managing major clients like McDonald's, Kraft, and Johnson & Johnson. Mamer holds a Bachelor of Commerce degree in Marketing Management and Law from Ryerson University and has further education from the University of Alberta.