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Sascha Oosterbaan is a seasoned professional with extensive experience in various roles across multiple companies. Currently serving as Co-Founder at Koalitix since January 2022, Oosterbaan previously held positions as Program Director, Program Manager, and Data Scientist at Mendix from February 2018 to December 2021. Oosterbaan's entrepreneurial journey began as the Founder and Web Developer at WebBuro Flamingo from 2013 to July 2020. Notably, a background at System1 Research included the role of Graphics Executive from 2009 to January 2018, contributing to innovative marketing tools informed by psychology and behavioral economics. Oosterbaan also co-founded Stripes Clothing, a streetwear brand, and Caring Cosmetics B.V., focusing on organic cosmetic products, alongside a brief intern role at Human Data Associates and experience as a Teaching Assistant at Rotterdam School of Management. Educational qualifications include a Master's degree in Business Information Management and a Bachelor's degree in Business Administration from the same institution, as well as a VWO diploma from Comenius College.