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Ritu Jain is an accomplished marketing professional with extensive experience in leading marketing strategies and initiatives across various industries. Currently serving as the Founder and Principal at Sense&Strat LLC, Ritu provides marketing consultancy and strategic advisory services to small start-ups and private equity companies. Previous roles include Chief Marketing Officer at KNIME, where Ritu focused on building marketing organizations and driving revenue growth, and Vice President of Product Marketing at Relias, directing go-to-market strategies. Ritu's background also includes significant positions at Qlik, Teradata, Alteryx, and SAS, where responsibilities ranged from developing brand messaging to launching marketing strategies for diverse markets. Ritu holds an MBA in IT and New Product Development from North Carolina State University and a Master's in Marketing and Merchandising from the National Institute of Fashion Technology.