Catherine Bye is the founder and CEO of Knack Collective, a strategic B2B marketing agency that helps clients increase customer engagement and profitability. Prior to this role, she held positions such as Senior Director at Rational Interaction, Group Director at SMITH, Principal Consultant at Vegher-Bye Consulting Group, and Senior Product Marketing Manager at Microsoft Corporation. Catherine's expertise lies in brand strategy, product marketing, and driving revenue growth through innovative marketing programs. She holds a BA in Rhetoric from the University of California, Berkeley.
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