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Karin Bäcklund is a seasoned public relations consultant with extensive experience in digital communication and PR for both B2B and B2C sectors. Since October 2018, Karin has been affiliated with Not just Cake, focusing on maximizing visibility and brand building for clients. Additionally, multiple board memberships, including RUFF Golf and Bodyflight, showcase leadership roles, while co-founding PR-kollektivet reflects a commitment to independent PR consultancy networks. As an author, Karin has contributed to the Smart PR series and co-authored a book on social media for board members. Former interim roles at Alight highlight expertise in brand establishment and thought leadership within the solar energy sector. Educational background includes a Bachelor's degree in Communications from Södertörn University, complemented by training at various esteemed institutions.