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Lyndsay Mac Dougall is an accomplished professional with extensive experience in consumer insights, marketing, and account management. Currently serving as a Consumer Insights Specialist at KLA Market Research since April 2020, prior positions include Associate Director at MindMover and Key Account Manager at KLA. Lyndsay has a solid background in marketing, having held various roles at Incredible Connection, including Marketing Executive and Marketing Manager, where responsibilities ranged from brand strategy development to team leadership. Early career highlights include managing advertising and branding at Photo Connection and event management at Grahamstown Foundation. Lyndsay holds a BA Honours and HDE from the University of KwaZulu-Natal, along with additional qualifications in Customer Relationship Management and Retail Management from Unisa.