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Venkatesh Vishwanath is a seasoned professional in digital analytics and web tracking with experience spanning several years in notable companies. Currently serving as Web Tracking Lead at Ivy since March 2022, Venkatesh previously held roles as Manager of Digital Analytics and Senior Analyst at Synchrony from June 2019 to March 2022, where responsibilities included the implementation of Adobe and Google Analytics for web and native applications, as well as the development of a Global Tagging Framework. Prior to that, Venkatesh worked as a Web Analyst at Tata Consultancy Services from July 2016 to June 2019, focusing on JavaScript tagging and technical specifications for various Microsoft properties, and also served as a Search Engine Optimization Analyst, where strategies were implemented to enhance website visibility. Venkatesh holds a Bachelor of Technology (B.Tech.) in Electrical, Electronics and Communications Engineering from Lakireddy Bali Reddy College of Engineering, completed in 2016.