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Diego Izurieta is an accomplished marketing professional with extensive international experience spanning multiple industries. As the Director and Owner of WSI World - Optimus, LLC since January 2017, Diego leads a marketing consultancy serving clients across the US, Latin America, and Europe, focusing on business planning, brand positioning, market segmentation, and digital marketing strategies. In addition, Diego is a board member at Kiwa Natural Life, contributing to a company that exports healthy snacks globally, and serves on the Advisory Board for AdvisoryCloud. Diego's previous roles include GLOBAL GUM CATEGORY MARKETING DIRECTOR at Mondelēz International, where innovations were implemented for a $4.5 billion global category, and MARKETING DIRECTOR at The Coca-Cola Company, where Diego oversaw marketing strategies for significant markets and product lines. Educational credentials include an MBA from Cornell Johnson Graduate School of Management and a BA in Economics from Georgetown University.