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Paula Rodríguez Otaola is the current Head of Spain at Kitch. Prior to this, they were the Head of Deliveroo for Work, Spain from April 2018 to December 2021. Paula has also worked as an Assistant Brand Manager at L'Oréal Paris from October 2017 to March 2018, and as a Category Planning and Development Trainee at Mondelēz International from August 2016 to August 2017. Paula's first internship was at KPMG España from May 2015 to June 2015, where they worked in management consulting (strategy and operations).

Paula Rodríguez Otaola has a double degree in Law and Business Administration and Management from Universidad Pontificia Comillas. Paula also has a data analytics certification from Ironhack and a master's degree in digital analytics from KSchool. Additionally, Paula has a bachelor's degree in business administration and management from Ateneo de Manila University and a master's degree in European law from Radboud University. Paula also has a certification in data analytics from Ironhack and a certification in advanced Google Analytics from Google.

Their manager is Nuno Rodrigues, Co-Founder & COO. They work with Diogo Coutinho - Head of Portugal, Luís Palha - Head of Business Operations.